Adelaide Film Festival

Date: 30 Apr 2016
Cat: Digital, Experiential, OOH

How often have you walked out of a film and fired up your inner critic?

Well, in the lead up to the 2015 Adelaide Film Festival, we gave the audience the opportunity to make good on their filmic nous – a chance to make a film, rather than just watching one.

The Film You Wrote was a never-before-seen experiment in filmmaking: a film written for the people, by the people. This interactive campaign rolled out on social media, and through real-world installations.

To play the video with sound, click here


To ensure brand awareness, imagery from the campaign was reflected in the Film Festival’s overall look and feel.