Adelaide University – Seek Light 2
The brand positioning, ‘Seek Light,’ has been extremely effective for The University of Adelaide. Developed with Nation Creative, the strategy and creative has seen brand awareness double in the first year of the campaign, and increase again in the second year.
As part of the team tasked with following up the successful first campaign, I worked closely with the client to develop creative that took the idea of ‘Seek Light’ and spoke to the individual benefits for students.
To view the film, click here or on the image.