Netball World Cup 2015
I played mixed netball for a while. Kept getting beaten by girls. Had to pull out with a bruised ego.
On the upside, I was able to channel the experience into developing the creative for the 2015 Netball World Cup, celebrating these fearsome athletes.
The creative was designed to reflect the power of the netball players, while highlighting their specific personalities and athletic characteristics. We worked closely with the client, as well as with players, to ensure the work had their buy-in and support.
The campaign received masses of positive feedback, both from players and fans, and contributed to ensuring the most successful Netball World Cup ever.