State Opera SA
Far from unapproachable entertainment for the blue rinse brigade, opera can be exciting, unexpected and transformative.
So for State Opera SA’s 2016 season, the client wanted to challenge preconceptions of the genre and hint at opera’s power to transform.
This led us to develop the visually striking campaign, ‘Opera. Evolve.’
I contributed creative concept development, art direction and copywriting, and worked closely with the photographer to bring the images to life.